Fall is the busiest time of year for Madron Marketing…for the simple reason that it’s also the busiest time of year for many of my clients.
There’s a flurry of activity these days – conference calls to plot out upcoming campaigns…brainstorming sessions to hatch the next big idea…and lots of writing.
New leads, new promotions and new strategic plans are heading out to clients on almost a daily basis.
And while the writing is important...this is also the time of year when it’s also critical to make sure there’s lots of reading going on as well.
Here’s what I mean.
My office – at this very moment – is a cluttered mess. But that’s a good thing.
There are piles of direct mail promotions…trade publications…newspapers and magazines in every corner. But they’re not just collecting dust. Not by any stretch – they’re the “fuel” that’s needed to both stay on top of the market…and to drive the creative process for those bold new ideas.
With each of my clients, I try to bring fresh, new promotional ideas to the table on a regular basis. But I also try to bring a solid grasp of what’s working in the marketplace right now.
And the only way to know that is to read every direct mail piece…every e-letter…and every internet promotion I can get my hands on.
It may sound like a lot of work – but to a direct marketing “junkie” like me…it’s also a great deal of fun.
Good marketers are always in search of the next big idea. And that spark may come from looking at a competitor’s promotion...something you read in a newspaper…or even from a conversation you have at a Labor Day cookout.
You just never know when that next great idea will appear.
So if you were to look “behind the curtain” right now at Madron Marketing, that’s what you’d see…piles of fresh, new ideas disguised as newspapers, magazines and direct mail pieces.
Over the next three weeks – with the help of my clients – I’ll have a minimum of seven winning direct mail promotions hitting mailboxes all over North America.
And in the next two weeks alone, I know of four new e-mail promotions that are being tested.
It should make for an interesting time – and there’s nothing like the feeling of seeing those returns come in and knowing you’ve put together another winner.
I know I love it…and so do my clients.
At the same time – while we’re working together to analyze the results of our September campaigns, the work is already being done to get October’s winners prepped and ready to go.
Direct marketing is a fast-paced – but highly rewarding – business to be in. And I wouldn’t have it any other way.
I’ve been in the direct marketing business for 18 years – and have provided the creative behind well over one hundred successful campaigns during that time. If you’d like to learn more about how Madron Marketing can help your business grow, I’d be more than happy to talk with you.
Feel free to drop me a line at info@marketingwiththemasters.com – and I promise…your e-mail won’t get lost amid all the clutter.
Best regards,
Jody Madron
Co-Founder Marketing with the Masters
PS- For more great ideas – just like those you’re receiving in our Marketing with the Masters e-letter – to help give your business a marketing “jump-start” I urge you to check out our complete Master’s Guide to Supplement Marketing. It’s the most comprehensive – yet easy-to-use – direct marketing education resource available anywhere. Click here to learn more right now!
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